YouTube SEO
Optimizing videos so they show up higher in YouTube search results, get more views, rank on Google, and turn views into customers.
Service
What It Means (Simple)
Why It Matters
Keyword Research for Videos
Finding what topics and phrases people are actually searching for
No keywords = No traffic
Video Title Optimization
Crafting clickable, SEO-friendly titles with the right keywords
Titles = #1 reason people click or skip
Video Description Optimization
Writing strong, keyword-rich descriptions that also sell
Descriptions help YouTube and Google understand and rank the video
Tag Optimization
Adding smart keyword tags (even though they matter less today, still helpful)
Extra SEO signals for ranking boost
Thumbnail Optimization
Creating thumbnails that catch attention and boost click-through-rate (CTR)
Higher CTR = Higher rankings
Playlist Creation & Optimization
Grouping videos into strategic playlists
Keeps people binge-watching = boosts channel authority
Channel SEO Optimization
Optimizing channel name, about section, links, banner, etc.
Strong channels rank better overall
Video Script SEO
Structuring video scripts around key phrases naturally
Spoken words are now picked up by YouTube AI for SEO!
Closed Captions & Subtitles (CC)
Adding accurate captions to videos
Boosts accessibility and SEO because text gets indexed
Engagement Strategy
Helping drive likes, comments, shares, and subscriptions
More engagement = better rankings
Embedding & Sharing Optimization
Best practices for sharing videos on websites, blogs, social, etc.
Gets more external traffic = higher YouTube rankings
YouTube Analytics Reporting
Tracking views, watch time, click-through rates, rankings
Shows what’s working, what’s not, and what to improve
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