Retargeting Ads
Showing ads to people who already visited your website, clicked an ad, or engaged with you — but didn’t buy or sign up yet.
Service
What It Means (Simple)
Why It Matters
Audience Segmentation
Building audiences of people who visited certain pages, clicked ads, watched videos, etc.
Retargeting the right people = way cheaper leads
Pixel and Tracking Setup
Installing tracking codes (like Facebook Pixel, Google Tag Manager) on websites/landing pages
No tracking = no retargeting
Ad Creative & Copywriting for Retargeting
Writing reminder ads designed to re-engage and convert cold visitors into leads
Retargeting ads are different: faster, stronger CTAs
Dynamic Retargeting Setup (optional)
Showing personalized ads based on exactly what someone viewed (like dynamic product ads)
Super customized = higher conversion rates
Frequency Management
Controlling how often someone sees retargeting ads (avoiding "annoying spam" feeling)
Too much = brand fatigue. Just right = conversion boost.
Cross-Platform Retargeting
Setting up retargeting not just on Facebook, but Google Display Network, YouTube, Instagram, etc.
Multiple touchpoints = more chances to convert
Retargeting Ad Budget Strategy
Managing smaller budgets for retargeting ($5–$20/day often enough)
Retargeting is way cheaper than cold ads
Landing Page Optimization
Making sure when they click the retargeting ad, the landing page is clean and ready to close them
Second chance = better page needed
Performance Reporting
Tracking return on ad spend (ROAS), leads captured, and sales made from retargeting ads
Proves it’s working — builds client trust
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