Lead Landing Pages = Single web pages built with one job:
Capture a lead — a phone number, email, or booking.
Planning exactly who the page targets, what offer it promotes, and what action you want
No strategy = no leads
Creating a page layout that's proven to convert visitors into leads (very simple and focused)
Design is about conversion, not looking pretty
Writing headlines, bullet points, and calls-to-action that make visitors want to take action
Good copy = more leads
Helping the client build a strong lead magnet (freebie, special offer, consultation, etc.)
A great offer makes landing pages 10x more effective
Adding lead capture forms (contact info, appointment booking, etc.)
No form = no lead
Creating the page people see after submitting — can upsell, cross-sell, or simply say "thanks"
Optimizes the next step after they become a lead
Setting up automatic sending of leads into a CRM, email list, or sales follow-up
No lead should ever get lost
Making sure the page looks perfect on mobile phones
Most traffic today is mobile — bad mobile = lost leads
Testing two versions of the page to find out which one gets more leads
Higher conversion rate = more money from same traffic
Tracking how many people visited, how many turned into leads, and what to improve
Without tracking, you’re guessing