Paid Ads for Lead Generation
Running targeted ads (Facebook, Google, Instagram, YouTube, etc.) to bring new leads (emails, phone numbers, booked calls) into a business quickly and predictably.
Service
What It Means (Simple)
Why It Matters
Audience Research & Targeting
Finding the exact people who need the service/product
No good audience = wasted ad money
Offer Creation/Optimization
Creating a magnetic lead magnet, free consult, or discount offer
Bad offers = ads fail. Good offers = leads flood in
Ad Copywriting
Writing headlines, primary text, and calls-to-action that grab attention
Copy is the #1 driver of clicks and leads
Creative Development
Creating images, videos, or carousel ads that catch eyes and stop scrolls
Better creatives = cheaper leads
Campaign Setup & Launch
Building ad campaigns inside Facebook Ads Manager, Google Ads, YouTube Ads, etc.
Correct setup = smooth running, no wasted spend
Landing Page Integration
Sending ad clicks to a high-converting landing page (NOT the homepage)
Landing page = where lead capture happens
Lead Form Setup (optional)
Using instant lead forms (like Facebook Lead Ads) if no landing page is needed
Even faster lead capture for some businesses
CRM Integration
Making sure all leads go into a CRM for instant follow-up
Leads get lost without this step
Retargeting Campaigns
Showing ads again to people who visited but didn’t sign up
Retargeting = massive ROI boost
A/B Testing and Optimization
Testing different audiences, ads, and offers to find the best performer
Smart testing = cheaper, better leads
Daily/Weekly Campaign Monitoring
Watching results and tweaking ads to improve them
Without optimization, ads get stale
Reporting & ROI Tracking
Sending clear reports showing ad spend, leads generated, and cost per lead
Business owners want to see their money working
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