Using platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube to attract, capture, and convert leads — not just "get likes" or "post pretty pictures".
Posting free offers (guides, quotes, checklists) to collect emails/phones
Gives people a real reason to opt in
Running paid ads with forms or landing page links
Paid ads = faster, bigger lead flow
Posting value content + call-to-actions (CTAs) to drive free leads
Free traffic still works if done right
Setting up auto-responses in DMs that collect info (like "Want a free quote?")
Instant, personal lead capture
Using Facebook/Instagram lead forms for low-friction lead capture
No landing page needed = even faster
Optimizing bios, about sections, links, and pinned posts for lead capture
First impression = instant trust and lead potential
Creating specific content designed to pull people into booking a call, claiming an offer, etc.
Every post is either building trust or capturing leads
Running giveaways that require entering an email or phone number
Explodes list growth when done properly
Showing ads or posts to people who engaged but didn’t convert yet
Warmer audiences = cheaper leads
Measuring number of leads generated, cost per lead, and top-performing content
Clients want to see it working