Write clear, persuasive descriptions that make people
want to buy
your product — and help it get found on Google or platforms like Amazon, Shopify, or Etsy.
Writing clear, persuasive text that explains what your product is and why it’s worth buying.
Great writing = more clicks, more trust, more sales.
Turning technical features into emotional or practical benefits.
People don’t care what it is — they care what it does for them.
Adding the right keywords so your product shows up in search results.
Helps drive free traffic from Google or within Amazon/Shopify searches.
Making sure the descriptions match your brand personality (fun, luxury, edgy, professional).
Builds brand consistency and trust.
Easy-to-read bullet lists for quick scanning of features.
80% of shoppers skim — bullets sell faster than paragraphs.
Writing both brief blurbs and detailed descriptions, depending on platform or layout.
Flexibility to fit any e-commerce page layout.
Formatting for Shopify, Amazon, Etsy, WooCommerce, etc. (title length, keywords, bullets).
Every platform has rules — optimized listings = more views + conversions.
Writing for sensitive categories (health, supplements, beauty) with proper disclaimers.
Avoids legal issues and builds trust.
Creating multiple versions to test which sells better.
Find the highest-converting version over time.