Lead Magnet Creation
Crafting a free, high-value offer (like a guide, checklist, coupon, or free quote) that gets someone to give you their contact info — usually name, phone number, or email.
Service
What It Means (Simple)
Why It Matters
Offer Strategy & Planning
Choosing the right format and angle based on the client’s audience
A bad offer = no leads. A great offer = flood of leads
Lead Magnet Copywriting
Writing the headline, bullet points, and content inside (PDF, checklist, script, etc.)
It has to be irresistible and easy to consume
Design & Formatting
Making the lead magnet look clean and professional (PDF, Canva, etc.)
Design = trust. Ugly stuff gets ignored
Landing Page Copy & Layout
Creating the page where people opt in to get the magnet
No landing page = no leads
Email Follow-up Setup
Creating an automatic email that delivers the magnet and starts a conversation
Keeps the lead warm and moving toward the sale
Thank You Page Setup
Optimizing what happens after they opt in (upsell, booking, video, etc.)
Converts leads faster while they’re hot
CRM Integration
Making sure the lead goes straight into a CRM or email list
Automates the follow-up process
A/B Testing & Optimization (Optional)
Testing different magnets, headlines, or layouts
Helps find what converts best over time
Content Repurposing
Turning one lead magnet into blog content, social posts, video scripts, etc.
Get more mileage out of one great offer
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