Making your website work better behind the scenes so Google can find it, trust it, and rank it higher.
Making your website load fast
Faster sites = more customers + better rankings
Making sure your site looks perfect on phones and tablets
Most people search on phones now — bad mobile = lost customers
Organizing pages properly (menus, URLs, etc.)
Helps Google and customers find stuff easily
Finding and fixing links that don't work
Broken links make your site look untrustworthy
Making sure your site is secure with SSL
Google ranks secure sites higher (and customers trust them more)
Helping Google bots read and list your pages correctly
If Google can’t "read" your site, you won't show up
Fixing coding errors, server issues, duplicate content, etc.
Technical problems = lower rankings
Creating a clear “map” of your site for Google
Tells Google exactly where every page is
Controlling what Google can and can’t index
Protects sensitive pages and improves focus on important pages
Improving Google’s specific speed and user experience scores
Core Web Vitals are now a ranking factor (important for SEO)