Creating and optimizing content (words, pages, blogs, etc.) so that Google loves it and customers actually find and trust you
Finding the best words/phrases people actually search for
No keywords = no traffic
Writing blogs, service pages, or product pages based on those keywords
High-quality content = higher Google rankings
Adding keywords into titles, headings, meta descriptions, image alt text, etc.
Makes it easy for Google to understand and rank the page
Planning topics, blog schedules, content clusters around core keywords
Builds authority and keeps site growing steadily
Updating old blog posts/pages to make them fresh and better
Google loves fresh content = boosts older rankings
Smartly linking pages and blogs together inside your site
Builds "page authority" and improves SEO
Reviewing all current content to find gaps, thin content, or outdated pages
Fixing weak content makes the whole site stronger
Writing in ways that help your site appear in special Google boxes ("Position 0")
Massive traffic boost without needing to rank #1
Optimizing images and embedding videos properly inside content
Improves engagement and SEO at the same time
Creating a full set of articles around a subject to dominate a niche
Google rewards websites that fully "own" a topic