Business Website Tips That Actually Get You Clients

1. You’re Not Building for Trust

People land on your site and immediately ask themselves:

Is this legit?

Can I trust them?

Do they understand my problem?

If your site doesn’t answer those questions in 5 seconds, they’re gone.

✅ Add real reviews
✅ Show before/after photos
✅ Include clear contact info
✅ Use friendly, human language
✅ Don’t hide behind stock photos

These are basic but essential business website tips that too many small businesses ignore.

2. You’re Not Showing Up on Google

You could have the best site in town but if no one sees it, it doesn’t matter.
That’s where local SEO comes in.

To get found, your website needs:

Location based keywords (like “contractor in Evergreen, CO”)

A Google Business Profile

Internal links and fast loading

Pages for each of your services

A mobile-friendly layout

One of the most overlooked business website tips is making sure your site is actually visible online.

Evergreen A1 Marketing handles all of this for our clients because even the best site fails without traffic.

3. You’re Not Built to Convert

Let’s say someone does land on your site.
What happens next?

Do you:

Make it easy to contact you?

Offer a reason to act now?

Highlight what makes you different?

Your site should guide visitors like this:

Problem → Solution → Trust → Call-to-Action

That’s the heart of conversion-based design. And one of the most valuable business website tips is to simplify everything.

Here’s what that looks like:

Clear headline that explains what you do

2–3 sentences explaining the benefit

Social proof (Google reviews, photos, client logos)

Button that says “Get Your Free Estimate” or “Call Now”

This is what we build for our clients and it works.

4. You’re Doing Too Much (Or Too Little)

Some sites throw everything at the wall: 20 menu tabs, paragraphs of text, confusing calls-to-action.

Others have... a logo and a phone number. That’s it.

The sweet spot?
✅ A clean, simple homepage
✅ Easy navigation
✅ Just enough content to build trust then guide the visitor to call or book

That’s one of the most timeless business website tips: simplify to amplify.

5. Your Website Isn’t Built for Mobile

More than 70% of your traffic likely comes from smartphones.
If your site isn’t fast, scrollable, and clickable on mobile, you’re losing money.

One of the best business website tips you’ll hear?
Build for mobile first. Desktop is secondary.

6. Your Site Doesn’t Match Your Brand

If your website looks like it was built in 2009 but your service is modern and elite there’s a trust issue.

Your brand should feel cohesive from logo to layout to color scheme.
We always include this in our custom design process at Evergreen A1 Marketing.

That’s why one of our favorite business website tips is:
Match your vibe online with your value in real life.

What to Do Now (Without Hiring Anyone Yet)

Even if you’re not ready to work with a marketing company, here are 3 things you can do today:

Google your business name how do you show up?

Ask a friend to visit your website what’s their first impression?

Look at your site on your phone is it easy to use?

Use these moments to apply some of the business website tips we’ve shared here.

Or Let Us Build You a Site That Actually Gets Clients

At Evergreen A1 Marketing, we specialize in:

Website design for local businesses

Google Business Profile optimization

SEO that helps you rank

CRM tools that follow up with every lead

We’ve built websites for contractors, cleaners, coaches, and more focused on one thing: making your phone ring.

The best part? You don’t need to know any of these business website tips because we already use all of them in our process.