Case Study · Local Services · Bailey, Colorado
Tri Peaks Electric: a mountain electrician, rebuilt for search.
Tri Peaks Electric Service is a one-owner residential electrical contractor on Colorado's US-285 corridor — founded 2006, a 5.0★ Google rating across 84 reviews, and, when we started, a digital presence that didn't match the quality of the work. Every number in this study is real.
01 — The Terrain
Great work, invisible online.
The 285-corridor market (Bailey, Conifer, Evergreen) is small but real — roughly a thousand local electrical searches a month, and a weak, beatable competitive field. TPE had the strongest review profile in the market and none of the infrastructure to capitalize on it: no schema markup, a duplicate H1 suppressing the homepage, no pages for the two highest-volume neighboring towns, and ad spend flowing to campaigns that had never converted.
02 — The Route
Build the engine, then stop the leaks.
Site & tracking
A fast Next.js build on tpeservice.net: six campaign-matched PPC landing pages, GA4 + Google Ads conversion wiring (including a workaround for the booking widget’s cross-origin iframe), and a full schema stack — ElectricalContractor, FAQPage, HowTo — that no local competitor carries.
Local SEO
Fixed the duplicate-H1 bug suppressing the homepage, built dedicated pages for Evergreen and Conifer (the two largest uncaptured keyword pools in the market), corrected listing inconsistencies, and aligned every page to keyword-first titles and factual, verifiable copy.
Paid media audit
A statistical read of one month of spend ($628.01, 14,081 impressions): the Bailey/285 campaign was the only proven performer — $24.42 per conversion, a result that survives multiple-comparison correction — while two keywords consumed 36.2% of budget with zero conversions. Budget reweighted accordingly.
03 — The Work, Live
Shipped, deployed, indexable.
04 — What We Measure Next
Compounding, not claiming.
The paid-media findings above are measured fact. The organic work — new town pages, schema, technical fixes — compounds over months, and we report it against Search Console data as it accrues rather than promising rankings up front. That's the deal we offer every client: real numbers or no numbers.